New Apple Devices 2026: iPhone 17e, MacBook Neo, M5 MacBooks & iPad Air

Apple has introduced a whole range of new devices – from the new iPhone to several MacBooks and updated displays. Particularly exciting: With the MacBook Neo, Apple is launching a MacBook into a completely new price category for the first time.

We took a closer look at all the new products. Here's an overview of the most important devices and what makes them special.

All new models will also be on display in our stores in Dornbirn, Götzis, and Bürs starting March 11th – for viewing, trying out, and comparing.

MacBook Neo – the new entry into the Mac world

The MacBook Neo is undoubtedly the highlight of this product wave. Apple is launching a MacBook that is significantly more affordable than previous models – without sacrificing typical Mac quality.

• 13" Liquid Retina Display
• A18 Pro Chip
• up to 16 hours of battery life
• 1080p FaceTime Camera
• Magic Keyboard & large Trackpad

The MacBook Neo features a powerful A-Series chip for the first time – similar to the iPhone – and is primarily aimed at students, pupils, families, or anyone looking for a reliable everyday laptop.

MacBook Neo – Apple's most affordable MacBook ever

With an entry price of just €699,-, Apple positions the device clearly below the MacBook Air, thereby reaching a completely new target group.

MacBook Air with M5 – faster, more efficient, even more versatile

The MacBook Air with M5 remains a classic for many users: lightweight, powerful, and extremely efficient.

• new Apple M5 chip
• Wi-Fi 7 support
• faster SSD
• up to 4 TB storage

The Air remains the perfect all-round laptop for studying, office work, and creative tasks.

MacBook Air with new M5 chip

MacBook Pro with M5 Pro – maximum performance

For professional workflows, Apple is introducing new MacBook Pro models with M5 Pro and M5 Max chips.

• up to 18-core CPU
• up to 40-core GPU
• Thunderbolt 5
• extreme graphics performance

These devices are primarily aimed at developers, designers, video production, and other demanding workflows.

MacBook Pro with new M5 Pro chips

iPhone 17e – high performance at an attractive price

Apple is also expanding its iPhone product range: The iPhone 17e is the new, more affordably priced variant within the iPhone 17 family.

• new A19 chip
• 48 MP Fusion Camera
• Ceramic Shield 2
• MagSafe support

This allows Apple to offer a powerful iPhone at a significantly lower entry price than the Pro models.

iPhone 17e – powerful and attractively priced

iPad Air with M4 – now even more powerful

The new iPad Air with M4 brings significantly more performance to Apple's popular mid-range tablet.

• M4 chip
• up to 12 GB RAM
• Wi-Fi 7
• up to 1 TB storage

This makes the iPad Air even more appealing for creative work, studying, and mobile work.

iPad Air with new M4 chip

New Studio Displays – for creative workflows

Apple also introduced two new displays:

• Studio Display
• Studio Display XDR

Both are primarily aimed at creatives, developers, and professional workstations.

• 5K resolution
• Thunderbolt 5
• improved camera and audio
• Mini-LED on the XDR model

Studio Display and Studio Display XDR

All new devices available at epos from March 11th

The new Apple devices will be on display in all three of our stores from March 11th.

If you want to see the new MacBook Neo, the MacBook Air with M5, or the iPhone 17e live – just come by and try them out for yourself.

Tewodros Mandefro
Team Leader epos Store am Garnmarkt

Our locations in Dornbirn, Götzis and Bürs
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